Vol. 1 No. 1 (2026): IJDIBA 1

Articles

• Innovating Sustainable Consumption through Green Marketing: The Mediating Role of Green Consumption Values

  Hendra Safira Aprillia, Asep Maulana Rohimat

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• Customer Satisfaction in Digital Railway Services: The Roles of Service Quality, Perceived Ease of Use, and User Trust

  Vania Nuraini Mukarromah, Puspa Novita Sari

• Social Commerce on TikTok: The Effects of User-Generated Content, Electronic Word-of-Mouth, and Consumer Engagement on Purchase Decisions

  Desy Putri Utami, Sri Walyoto

• Understanding QRIS Adoption in Indonesian Micro, Small, and Medium Enterprises through the UTAUT Lens

  Lovena Dea Ossella, Ade Setiawan

• Understanding Spotify Premium Subscription Intention Among Generation Z: The Moderating Role of Perceived Price in the Technology Acceptance Model

  Muhamad Haikal Ali, Kisti Nur Aliyah