Utami, Desy Putri, and Sri Walyoto. 2026. “Social Commerce on TikTok: The Effects of User-Generated Content, Electronic Word-of-Mouth, and Consumer Engagement on Purchase Decisions”. International Journal of Digital Business and Analytics 1 (1). https://ejournal2.uinsaid.ac.id/index.php/IJDIBA/article/view/231.